Amazon offers two tiers of A+ Content: Basic A+ available to all brand-registered sellers, and Premium A+ available by invitation or through specific program eligibility. Understanding the difference helps you prioritize where to invest your A+ Content resources.
Updated: April 2026
What Is Basic A+ Content?
Basic A+ Content gives brand-registered sellers access to standard module layouts — static image modules, text modules, and combination layouts — arranged in a sequence of up to 7 modules. The output is a visual page that replaces the standard product description.
What Is Premium A+ Content?
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Premium A+ Content (formerly called A++ Content or EBC Gold) adds interactive elements unavailable in Basic A+: hotspot modules where buyers hover over parts of an image to reveal additional information, video modules embedded in the A+ section, carousel image modules, and enhanced comparison charts.
The Problem
Sellers hear about Premium A+ and assume it's uniformly better. In reality, poorly executed Premium A+ with interactive hotspots that add no real information performs worse than well-executed Basic A+ with a strong persuasion arc.
Who This Is For
Brand-registered Amazon sellers evaluating whether to pursue Premium A+ eligibility or focus on improving Basic A+ execution.
Feature Comparison
| Feature | Basic A+ | Premium A+ |
|---|---|---|
| Static image modules | Yes | Yes |
| Video modules | No | Yes |
| Interactive hotspots | No | Yes |
| Carousel/slider | No | Yes |
| Enhanced comparison charts | Limited | Full |
| Eligibility | All Brand Registry | Invitation / criteria-based |
When Premium A+ Is Worth It
Premium A+ earns its value for complex technical products where interactive hotspots explain features buyers wouldn't understand from static images, products where demonstration video drives purchase intent, and categories where comparison charts are the primary conversion tool.
For most consumer product categories, well-executed Basic A+ outperforms poorly executed Premium A+. The persuasion arc matters more than the format.
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
FAQ
How do I get access to Premium A+ Content? Premium A+ is available through Amazon's Brand Referral Bonus program, Vendor Central accounts, and periodic direct invitations to sellers meeting specific performance criteria.
Does Premium A+ cost more than Basic A+? Basic A+ Content is free to create and publish for brand-registered sellers. Premium A+ Content may involve additional fees depending on how it's accessed.
Should I wait for Premium A+ before building A+ Content? No. Build Basic A+ now with strong persuasion arc execution. Premium A+ adds interactive features — it doesn't fix weak content strategy. Good Basic A+ outperforms bad Premium A+.
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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