Enhanced Brand Content (now called A+ Content) is one of the most underused conversion tools available to Amazon sellers. The design decisions you make across 6 modules directly affect whether a warm buyer converts or clicks away. These are the tips that move the needle.
Updated: April 2026
What Is Amazon EBC?
Amazon Enhanced Brand Content (EBC) is the former name for A+ Content — the same feature. Amazon rebranded it as A+ Content for third-party sellers. The functionality is identical: up to 6 wide-format image modules below your bullet points, available to brand-registered sellers.
The Problem
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Most EBC looks like it was designed by someone who understood the tool but not the buyer. Beautiful layouts. Wrong content. Modules that showcase the product without following any persuasion logic. The result: high-quality creative that doesn't convert.
Who This Is For
Brand-registered Amazon sellers with A+ Content live who want to improve conversion. Sellers designing their first EBC who want to avoid the most common mistakes.
Design Tips That Actually Work
Tip 1 — Write benefits, not features. Every text element in every module should answer "what does this do for me?" not "what is this?" Features are inputs. Benefits are outputs. Buyers buy outputs.
Tip 2 — Use the full width. A+ modules are 970px wide. Most sellers design content that would work at 400px and waste the canvas. Fill the width with visual content — split panels, wide lifestyle scenes, full-bleed imagery.
Tip 3 — Don't repeat your main image. Module 1 is not Image 2 of your listing. It should show the product in a lifestyle context that listing images can't — a full scene, a person, an environment. If Module 1 looks like your listing images, you've wasted the hook.
Tip 4 — Make Module 4 your densest module. Doubt Removal should pack in material close-ups, usage steps, size reference, and any relevant certifications. Buyers who reach Module 4 want reassurance — give them everything they need to feel confident.
Tip 5 — End on emotion, not information. Module 6 is a closing statement, not a recap. One focused emotional argument: the aspiration this product enables, the trust your brand has earned, or the complete value of what they're getting.
Common EBC Mistakes
| Mistake | Fix |
|---|---|
| Same product angle 6 times | Follow Hook → Convince → Prove → Close arc |
| All white backgrounds | A+ doesn't require white — use lifestyle and color |
| Features instead of benefits | Rewrite every label as a buyer outcome |
| Pricing language in modules | Remove — Amazon will reject |
| Module 6 as a feature list | Close on aspiration, trust, or completeness |
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
FAQ
How many text characters can I use per module? It varies by module type. Standard text modules allow 400–6,000 characters depending on layout. Keep copy concise — buyers skim, they don't read.
Should I use all 6 modules? Yes. Each module has a distinct persuasion job. Skipping a module leaves a gap in the buyer's journey.
Can I update A+ Content after it's published? Yes. You can edit and resubmit A+ Content at any time. Changes go through Amazon's review process again (7 business days).
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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