Amazon rejects A+ Content for specific policy violations. The rejection codes can be cryptic. This guide breaks down actual rejection reasons and how to fix each one.
Updated: April 2026
What A+ Content Rejection Means
When Amazon rejects A+ Content, it returns the submission with a rejection reason code. The content doesn't go live. You must fix the issue and resubmit — restarting the 7-business-day review clock.
The Problem
Sellers fix the obvious issue and resubmit, only to face a different rejection reason. Understanding all potential rejection reasons lets you audit comprehensively before the first submission.
Who This Is For
Amazon sellers whose A+ Content was rejected. Sellers preparing their first submission.
Rejection Reasons and Fixes
"Contains pricing or promotional language" Search entire A+ Content for: sale, discount, %, off, limited time, best price, save. Remove all instances.
"Contains competitor references" Remove any competitor brand name. Replace with "leading alternative" or "standard option."
"Contains contact information" Remove all URLs, email addresses, phone numbers, social media handles.
"Image does not meet quality standards" Check dimensions against module requirements. Check file size (under 2MB). Verify images aren't blurry.
"Contains subjective claims" Remove superlatives like "best," "most," "number one" unless backed by verifiable data.
"Text is not legible" Check all image text at approximately 300px width (mobile display size).
Pre-Submission Checklist
- ☐ No pricing or promotional language anywhere
- ☐ No competitor brand names
- ☐ No contact information
- ☐ All images meet dimensional requirements
- ☐ All text legible at small sizes
- ☐ All claims substantiated or removed
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
Frequently Asked Questions
How many times can I resubmit rejected A+ Content?
No limit. Each resubmission goes through full review.
Does Amazon tell you exactly which module caused rejection?
Sometimes — rejection codes may specify the module. Often the code is general and you need to audit all modules.
Can I have Amazon review A+ Content before final submission?
No pre-submission review service exists for standard sellers.
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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