A+ Content Approval: What to Expect (2026)

Amazon reviews every A+ Content submission before it goes live. Understanding the approval process and timelines helps you plan launches and avoid delays.

Updated: April 2026

How Amazon's A+ Content Approval Works

When you submit A+ Content, Amazon places it in a review queue. Human reviewers check against A+ Content policies. Approved content goes live automatically. Rejected content is returned with a rejection reason code.

The Problem

Sellers submit A+ Content expecting quick approval and discover a 7-day wait — which means going live without A+ Content for new product launches.

Who This Is For

Amazon sellers submitting A+ Content for the first time. Sellers whose A+ Content has been rejected.

Approval Timeline

Standard approval: 7 business days. In practice, many submissions are reviewed in 3–5 business days during non-peak periods.

Peak periods (Q4, Prime Day): Allow 10–14 business days during October–December.

Resubmission after rejection: Rejected submissions that are corrected restart the review clock.

Common Rejection Reasons

• Pricing or promotional language ("sale," "discount," "%off")
• Competitor brand names referenced
• Contact information (URLs, email, phone numbers)
• Unsubstantiated claims
• Low-quality or incorrectly sized images
• Text not legible at mobile display sizes

Pre-Submission Checklist

• ☐ No pricing or promotional language
• ☐ No competitor brand names
• ☐ No contact information
• ☐ All images meet dimensional requirements
• ☐ All text legible at small sizes
• ☐ All claims substantiated or removed

GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.