Amazon A+ Content brand story banners are the wide-format images that define your brand's visual identity on the product detail page. They appear across the top of your A+ Content section and set the tone for every module that follows.
Updated: April 2026
What Are A+ Brand Story Banners?
Amazon A+ Content brand story banners are full-width image modules — typically 970px wide — that function as the visual hook for your A+ Content page. They're distinct from the product-specific modules below them: brand story banners communicate who the brand is, not just what this product does.
The Problem
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Most sellers design A+ banners as decorative headers — a lifestyle image with the brand name overlaid. This wastes the format. A banner that communicates a clear brand identity and sets up the modules below it does persuasive work from the first second a buyer scrolls to it.
Who This Is For
Brand-registered Amazon sellers setting up or redesigning their A+ Content. Sellers whose A+ Content looks professional but isn't lifting conversion.
What Effective A+ Banners Communicate
Brand identity: Who is this brand? What does it stand for? The banner should answer this visually in under two seconds.
Target audience: The model, setting, and styling of a banner communicate who this product is for. A wellness supplement brand targeting active women in their 30s should look different from one targeting older men focused on recovery.
Visual vocabulary: Colors, typography style, and photography aesthetic established in the banner should carry through all 6 product modules.
Banner Content Strategy
| Brand Type | Banner Approach | Scene |
|---|---|---|
| Wellness/supplement | Aspirational lifestyle | Active person in natural setting |
| Premium/luxury | Editorial, minimal | Product-forward with rich texture |
| Natural/organic | Botanical, warm | Ingredient context |
| Technical/functional | Clean, product-centered | Feature demonstration |
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
FAQ
Is the brand story section required for A+ Content? No. Brand story is separate from standard A+ Content and requires additional setup in Seller Central. It's optional but valuable for brand-building across your catalog.
Does the brand story banner appear on all my ASINs? Yes — brand story content applies across all brand-registered ASINs in your account, not to individual products. Changes affect your entire Amazon brand presence.
How wide should A+ brand story banners be designed? Design at 970px wide for standard A+. Mobile optimization matters — over 70% of Amazon traffic is mobile. Ensure your banner reads clearly at 375px width.
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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