Comparison tables are among the highest-converting modules in Amazon A+ Content. They answer the question every considering-buyer is asking: "Why this product and not something else?"
Updated: April 2026
What A+ Comparison Tables Do
A comparison table shows your product alongside alternatives — positioning your advantages in a direct, visual format. Amazon provides a built-in comparison chart module that displays your ASIN alongside others you specify.
The Problem
Most comparison tables compare the wrong things. Sellers list every feature including ones where their product doesn't win. The result highlights weaknesses alongside strengths — undermining the module's purpose.
Who This Is For
Amazon sellers designing A+ Content who want to use comparison tables effectively.
What to Compare
Compare only what you win on. The table should only include attributes where your product is equal or superior.
Compare specific, measurable attributes. "Stainless steel vs plastic" works. "Better quality" doesn't.
Limit to 4–6 attributes. More dilutes impact and makes the table harder to read.
Types of Comparisons
Your product vs generic alternative: Most Amazon-compliant approach. No competitor brand names required.
Your product vs previous version: Effective for product upgrades.
Your product across variants: Helps buyers self-select the right option from your line.
Your product vs DIY approach: Effective for tools and services showing value proposition.
Comparison Table Structure
| Attribute | Your Product | Generic Alternative |
|---|---|---|
| Material | Stainless steel | Plastic |
| Capacity | 100 servings | 60 servings |
| Certification | Third-party tested | Not certified |
| Warranty | 2 years | 30 days |
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
Frequently Asked Questions
Can I use competitor brand names in comparison tables?
No. Amazon prohibits naming specific competing brands. Use "Competitor A" or "Standard Alternative."
Should every A+ Content set include a comparison table?
Not necessarily. Comparison tables work best for products with clear, measurable advantages. Emotional or aesthetic products may benefit more from lifestyle modules.
Does the comparison chart module link to the ASINs being compared?
Amazon's built-in chart can link to other ASINs you own. For third-party comparisons, create a custom image-based comparison.
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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