Amazon provides over 20 module layout options for A+ Content. Choosing the right layout for each module position — based on its persuasion function — is as important as the content itself.
Updated: April 2026
What Module Layout Strategy Means
Each A+ Content module has a persuasion job (Hook, Core Selling Points, Scene Proof, Doubt Removal, Result Proof, Close). The layout you choose for each module should serve that job — not just be whichever template looks most impressive.
The Problem
Sellers choose layouts based on aesthetics or what they've seen in competitor A+ Content, without considering whether the layout serves the module's persuasion function. A full-width banner is appropriate for a Hook — it's often wrong for a Doubt Removal module that needs to address multiple specific objections.
Who This Is For
Amazon sellers designing A+ Content who want to make layout decisions intentionally.
Layout Recommendations by Module Position
Module 1 (Hook) — Full-width banner: The widest canvas available. One aspirational lifestyle image. Let the image do all the work.
Module 2 (Core Selling Points) — Split image + feature list or image grid: Two-panel split for 2–3 selling points. Image grid for 4+ selling points shown visually.
Module 3 (Scene Proof) — Full-width lifestyle or single large image with text: One specific scene. Full width creates immersion. Resist the urge to add multiple images here.
Module 4 (Doubt Removal) — Multi-panel grid or image + text blocks: This module needs density — addressing multiple doubts simultaneously. Grid layouts with multiple small images work well.
Module 5 (Result Proof) — Comparison chart or before/after split: Amazon's built-in comparison chart for specification comparisons. Custom before/after image for transformation products.
Module 6 (Close) — Full-width lifestyle or banner with headline: Match the energy of your Hook but with different emotional register. Closing statement, not a recap.
Layout Mistakes to Avoid
| Mistake | Why It Hurts |
|---|---|
| Full-width banner for every module | Monotonous — no visual variety across the page |
| Text-heavy module for Hook | Buyers skim — Hook must lead with image |
| Grid layout for Scene Proof | Too busy — Scene Proof needs immersion, not density |
GreenOnion tip: AI tools like GreenOnion can generate the lifestyle scenes and banner imagery A+ Content requires in minutes, without a photography budget.
Frequently Asked Questions
Can I use the same layout for multiple modules?
Yes, but avoid using the exact same layout consecutively. Visual variety across the page maintains buyer engagement.
Do certain layouts perform better than others?
Full-width lifestyle banners consistently perform well for Hook and Close modules. Comparison charts perform well for Result Proof in categories with clear measurable differences.
Should I change layouts when I redesign A+ Content?
If your current layout is well-matched to each module's function, keep it. If buyers are dropping off early in the A+ Content page, consider whether layout changes could improve engagement.
Build A+ Content without a photography budget
GreenOnion turns a single product photo into the lifestyle scenes, comparison banners, and feature visuals your A+ modules need.
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